Step 1 of 5 — Name a phrase
What’s a phrase you often hear in your organization when explaining performance or defending decisions?
How often does this phrase come up?
Step 2 of 5 — Era & origin
When did the success story behind this phrase roughly happen?
Who carries this story most?
Step 3 of 5 — Scrutiny level
How often is this story questioned or pressure-tested in your org?
When results disappoint, what’s the typical explanation?
Step 4 of 5 — Decision influence
Where does this narrative most drive decisions? (pick the strongest)
Step 5 of 5 — Conditions check
How much has your market / buyer behavior changed since this story formed?
If asked “what conditions made this story work?” could your team answer clearly?